Pepsi is using a powerful bottom line strategy for building a loyal tribe of raving fans.
Pepsi is looking for people, businesses, and non-profits with ideas that will have a positive impact. They are encouraging people around the world to look around their community and think about how they want to change it.
Pepsi is giving away millions to fund these great ideas. Pepsi makes it very easy to apply for the grants and to vote for specific causes.
Categories include: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods, and Education.
Pepsi has done a phenomenal job of marketing this campaign and growing a loyal tribe through the use of the social marketing powerhouse Facebook.
Facebook: http://www.facebook.com/refresheverything?v=app_7146470109#!/refresheverything?v=app_4949752878
Submit your idea, vote for your favorite cause or get more information at http://www.refresheverything.com/how-it-works
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