Here's a thought "Give before you get"

Cause marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business helping and giving to a "non profit business" for mutual benefit. The term is sometimes used more broadly to refer to any type of marketing effort for social good.

Numerous examples are available to show that cause marketing has helped to increase a company's profits. As an example, in the cause marketing campaign by American Express the company saw a 17% increase in new users and a 28% increase in card usage. By "doing good" American Express was well rewarded by the marketplace

Smart executives and entrepreneurs understand the wisdom : "Give the marketplace what it wants and you will get what you want".

I strongly believe however that "when you give you get" is not a marketing belief... but a law of nature, and of success. I have read Napoleon Hill for over 25 years and have employed in my life, and in my businesses the concepts in his book "Think and Grow Rich".

I teach his principles in my coaching at IDEAS-Institute and participate in two Master Mind groups. I know they work and I have seen them work for others. The core of his teachings are simple. "Think and you can achieve anything" you desire and then, "Do good- then get good."
It is not the other way around despite the beliefs of most businesses. Think also of St Francis who said "it is in giving that we receive" . Notice the sequence.... first give then receive.



At Double Bottom Line we not only teach and consult with businesses on how to grow their bottom line by doing good, but we employ that strategy and belief in our own business. At the end of the day when you employ Cause Marketing you actually get much more than you give. And you find that the more you give to help others succeed- the more you and your enterprise succeeds.