Tribe Building on Steroids: P&G is using a power-packed Double Bottom Line strategy for marketing their Elations' line of "Joint Comfort" product.

I just love it when people do Cause Marketing so well!

Tribe Building on Steroids: P&G is using a power-packed Double Bottom Line strategy for marketing their Elations' line of "Joint Comfort" product.

Keys:

1. Very specific target - Baby Boomers

2. Good for Business, Good for Society Strategy: Boomers Building a Better America

3. Fabulous use of Social Media for marketing this: http://ht.ly/1NDQk

4. Celebrity Spokesperson that takes Boomers back to their "good 'ole days". (I'd been wondering what Nadia Comăneci had been up to lately?)

Great job Elations!

http://www.elations.com/categories/news-and-events/promotion.php