Car Dealer Gets Creative About "Going Pink" for Breast Cancer Awareness - Great Double Bottom Line "Cause Marketing" Strategy

Here is a great example of a local business employing the Double Bottom Line - doing well by doing good. The folks at John L. Sullivan Chevrolet in Scaramento, got creative in their efforts to increase Breast Cancer Awareness.

They took advantage of what they had - labor, cars, paint, social media marketing, and a lot of creativity - and did something that will really get them noticed in a world where there are way too many car dealers saying: buy a car from me, buy a car from me, buy a car from me.

Who would you rather do business with?