Double Bottom Line Tip: Partner with a charity or several charities to increase loyalty to your product or service.
Result? Sales go up. Customer retention goes up. Customer recruitment by existing customers goes up. It's a beautiful thing!
This new Social Media platform, YourNight appears to be a great case-study in how to build a tribe where everyone wins - consumers, producers, and great causes.
I love the fact that they are putting 5% back into charitable causes. Their goal is to raise $1 million in 2010 for charities. Now, I call that a BHAG (Big Hairy Audacious Goal via Jim Collins in Good to Great).
Disclosure: the link below is an affiliate link to the site (that means I might make a few bucks if people spend money there). http://www.yournight.com/GinaCarr
If you don't want to use my affiliate link, then just go directly to www.yournight.com.
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