Green Products and the Triple Bottom Line

By Josh Weinstein

The core philosophy of microfinance is the double bottom line. It refers to
the goals of the organization, which are a) to be profitable, and b) to be
socially impactful. But there is another philosophy known as the triple
bottom line, ...

http://joshweinstein.wordpress.com/2010/02/27/green-loans-and-the-triple-bottom-line/