This blog profiles companies that are using a Double Bottom Line Cause Marketing Strategy to build their business. They are doing things that are socially responsible and benefitting in a way that significantly increases their ROI. This also allows them to build a strong tribe - internally and externally. This is THE differentiating strategy for 21st century businesses.
Saturday, February 27, 2010
Financial Innovation that is Necessary - Impact Investing
Achieving a double bottom line - making financial gains while also contributing to social or environmental progress - is increasingly the objective of many institutions. Individuals are also interested in putting their money to good use financially in ways that they can feel good about morally, as evidenced in part by the rise of practices like peer to peer lending and microfinance.
But while institutions can make meaningful contributions, individuals are constrained by
Read more at....
http://www.transcapitalist.com/transcapitalist/tag/impact-investing
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