"...a host of initiatives in digital fundraising have emerged. This 60-second podcast showcases examples of mobile giving, social network philanthropy, online gaming for charity, and canvassing through text messaging. etc."
This blog profiles companies that are using a Double Bottom Line Cause Marketing Strategy to build their business. They are doing things that are socially responsible and benefitting in a way that significantly increases their ROI. This also allows them to build a strong tribe - internally and externally. This is THE differentiating strategy for 21st century businesses.
Wednesday, February 3, 2010
Using Mobile to Donate in Time of Need
Chris Brogan at New Marketing Labs brings Robert Collin's article and quick podcast about how "digital fundraising" is making it easier for people around the world to raise money for good causes. This is a great example of the Double Bottom Line at work.
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