This blog profiles companies that are using a Double Bottom Line Cause Marketing Strategy to build their business. They are doing things that are socially responsible and benefitting in a way that significantly increases their ROI. This also allows them to build a strong tribe - internally and externally. This is THE differentiating strategy for 21st century businesses.
Tuesday, February 2, 2010
Coca-Cola Helps Boys & Girls Clubs of America for over 64 Years
Share a virtual Coke and help the Boys & Girls Clubs of America.
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