This blog profiles companies that are using a Double Bottom Line Cause Marketing Strategy to build their business. They are doing things that are socially responsible and benefitting in a way that significantly increases their ROI. This also allows them to build a strong tribe - internally and externally. This is THE differentiating strategy for 21st century businesses.
Xerox has put together a great Double Bottom Line project with Let's Say Thanks. They are thanking our overseas military men and women with an individual, random card. This is free and easy. Love it!
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