Target Gives Out over $3 Million a Week to Good Causes! Great Double Bottom Line Marketing In Action

Target is a great example of social enterprise marketing.  Since 1946, Target has donated 5% of its income to support education, the arts, social services, and volunteerism.  Target's stated mission is:

Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.^® brand promise.

To support our mission, we are guided by our commitments to great value, the community, diversity and the environment.

Their execution of, and communication of, their double bottom line activities, positions them as a customer favorite in the field of retail sales.

To read all about it, visit http://www.target.com/community