Green Products and the Triple Bottom Line

By Josh Weinstein

The core philosophy of microfinance is the double bottom line. It refers to
the goals of the organization, which are a) to be profitable, and b) to be
socially impactful. But there is another philosophy known as the triple
bottom line, ...

http://joshweinstein.wordpress.com/2010/02/27/green-loans-and-the-triple-bottom-line/

Financial Innovation that is Necessary - Impact Investing

Achieving a double bottom line - making financial gains while also contributing to social or environmental progress - is increasingly the objective of many institutions. Individuals are also interested in putting their money to good use financially in ways that they can feel good about morally, as evidenced in part by the rise of practices like peer to peer lending and microfinance.

But while institutions can make meaningful contributions, individuals are constrained by

Read more at....

http://www.transcapitalist.com/transcapitalist/tag/impact-investing

Dell's Social Innovation Competition - Win $50k

***** This is a great example of a big business partnering with a college to do something great for the Double Bottom Line. If you don't have an idea to submit, you can get involved by going to the site and voting for your favorite. Gina *********

The University of Texas and Dell are looking for college students from around the world who want to improve areas of critical human need through innovation.

Providing a vehicle for taking student innovations from idea to reality, Dell’s Social Innovation Competition is a real-world exercise for perfecting your skills in:

• Project/business plan development
• Pitching ideas to investors
• Building resource networks

Do you have groundbreaking idea in mind? With your fortitude and personality, can you mobilize people and resources to affect wide-ranging, scalable social change? If so, we invite you to register now.

Not an entrant? No problem.

You can still have your voice heard by checking out the ideas submitted and voting on those the ones you like the most Vote now. You can vote once on each idea during each round of voting.

See full post at: http://www.dellsocialinnovationcompetition.com/

Disney And SouthWest Airlines - The Double Bottom Line in Action

This is a great example of the Double Bottom Line in Action:

Do you know someone whose volunteerism is making a difference in your community? Tell us who and they could win a Walt Disney World� Vacation for four � and you could too! Imagine flying on an elephant, sailing with pirates and racing through outer space on the Celebration Vacation of your dreams from Southwest Airlines!

http://www.southwest.com/giving/

Using Mobile to Donate in Time of Need

Chris Brogan at New Marketing Labs brings Robert Collin's article and quick podcast about how "digital fundraising" is making it easier for people around the world to raise money for good causes. This is a great example of the Double Bottom Line at work.

"...a host of initiatives in digital fundraising have emerged. This 60-second podcast showcases examples of mobile giving, social network philanthropy, online gaming for charity, and canvassing through text messaging. etc."

What do you think?

http://newmarketinglabs.com/blog/2010/01/using-mobile-to-donate-in-a-time-of-need.html

Coca-Cola Helps Boys & Girls Clubs of America for over 64 Years

Share a virtual Coke and help the Boys & Girls Clubs of America.

http://www.facebook.com/cocacola?v=app_279422661816&ref=search